Crafted with Purpose. Grounded in Values.
Core Focus
Definition
Our Core Focus defines the unique purpose and niche that drives everything we do. It provides clarity around why we exist as a company and what we do best—ensuring all of our efforts are aligned and intentional. This focus keeps us on track and helps guide strategic decisions as we grow.
Purpose/Cause/Passion
Crafting Excellence. Building Trust. Delivering Solutions.
Niche
• Relentless Quality and Customer Satisfaction
• Craft Quality Products that our Customers Put Their Name On
Core Values
Definition
Our Core Values reflect the essential beliefs and behaviors that guide how we operate. They are more than words—they shape our culture, influence our decisions, and define how we interact with each other and our customers. These values are lived out daily by our team and are key to finding the right people and building strong relationships.
Be Positive
Positivity is the foundation of a thriving workplace. It fuels resilience, enhances collaboration, and ensures success. By choosing positivity, we enhance our daily work life and uplift those around us. Remember, attitude is contagious—make positivity your choice!
Measure Twice
Precision in every action defines our commitment to excellence. By thoroughly checking our work with the ‘Measure Twice’ philosophy, we ensure quality and build trust. Every detail matters in upholding the WalzCraft legacy of craftsmanship.
Be Value Added
Adding value is about more than just the final product. It’s about creating meaningful contributions in every step of the process. By working smarter, supporting teammates, and staying innovative, we ensure success for ourselves and our customers.
R.a.W.
R.a.W. represents the legacy and values of our founder, Richard Andrew Walz. These initials stand for Hard Work, Continuous Improvement, Ethical Conduct, and Nurturing Leadership. These principles are the foundation of our culture, reflecting our past and guiding us toward a successful future.