Category Archives: Trade Shows

Posted on August 30, 2026September 10, 2026 by Brianna Pelton

IWF 2026 Atlanta Recap

WalzCraft recently returned from the International Woodworking Fair (IWF) 2026 in Atlanta, Georgia. Held August 25–28, IWF brought together more than 900 exhibitors and thousands of woodworking professionals to explore the latest products, machinery, technology, and innovations in the industry.

85+ Products on Display

In Booth C2240, WalzCraft displayed more than 85 product samples, including a wide variety of Signature Series Doors and Cabinet Components. Throughout the show, our team enjoyed connecting with a great mix of current and potential customers while showcasing the quality, craftsmanship, and design possibilities WalzCraft offers.

One of the biggest highlights was the response to our Nexus Reeded and Flat Panel Doors. Attendees were consistently drawn to the corner where we displayed these samples—at times, our booth team joked that we might need to form a line! It was exciting to see so much interest in these distinctive designs.

Thank You for Visiting Us at IWF

Thank you to everyone who stopped by Booth C2240 during IWF 2026. We appreciated the opportunity to catch up with current customers, meet new people, and share our products and capabilities.

We also want to thank the WalzCraft employees who represented our company throughout the show, both inside the booth and across the IWF show floor.

Posted on February 27, 2026February 27, 2026 by Brianna Pelton

KBIS 2026 Recap

The Kitchen & Bath Industry Show (KBIS) 2026 brought the industry to Orlando in a big way. Design & Construction Week—home to KBIS and IBS—welcomed 117,000 registered industry professionals, with 2,250 exhibitors across 1.15 million net square feet of exhibits. For WalzCraft, it was the perfect setting to connect face-to-face, talk shop, and help visitors compare door styles and details in person—because sometimes one look (and one touch) answers what a photo can’t.

Who Visited Our Booth: New Connections & Familiar Faces

One of our biggest takeaways from KBIS 2026 was how many attendees were discovering WalzCraft for the first time. Many professionals came to the show looking for full cabinet lines. After stepping into our gallery-style booth and viewing more than 40 cabinet door and drawer front samples, conversations quickly shifted toward how our custom components could integrate into their existing cabinet programs.

At the same time, we were grateful to see many current WalzCraft customers stop by. They shared feedback, explored new styles, and discussed upcoming projects—conversations that help us continue refining our product lineup to better serve cabinetmakers, refacers, and designers.

Popular & American-Made Cabinet Door Options

Throughout the show, one comment stood out:

“You’re one of the few American manufacturers in the Cabinet space at KBIS.”

Our Wisconsin-based manufacturing resonated strongly with attendees who value consistent quality, reliable communication, and dependable wait times. In a global market, American-made cabinet components continue to stand out.

Among the most popular products in our booth:

Reeded Cabinet doors – Adding texture and dimension aligned with current design trends.
Slim Shaker Cabinet Doors – A refined, modern take on a timeless style with clean lines and versatile appeal.
Runners up included our Arched Doors, Curved Doors, and Louvered Doors.

Our gallery-style layout made it easy for visitors to compare profiles, proportions, and detailing side-by-side—something photos alone can’t replicate.

S975 Reed - Mahogany Reeded Cabinet Door — S975 Reed

Trenton Oak Slim Shaker Door — S1030 Trenton

Final Thoughts from KBIS 2026

This year’s show confirmed what we’ve been seeing across the industry: there is strong demand for customization, flexibility, and high-quality cabinet components that support evolving design trends.

Whether you’re expanding your offerings, refining your style selections, or looking for a reliable American-made partner, WalzCraft is here to help.

AWFS Fair 2025 Recap

WalzCraft proudly stood out as the only custom cabinet door manufacturer exhibiting among 500 companies at the AWFS Fair 2025 in Las Vegas.

Held every two years, the Association of Woodworking & Furnishing Suppliers (AWFS) Fair is one of the largest events in the woodworking industry. This year’s theme, “Thrive in 2025,” focused on innovation, education, and growth for cabinetmakers, woodworkers, and industry professionals.

Booth Highlights

Our booth drew attention from woodworking professionals nationwide—many discovering WalzCraft for the first time. Several mentioned they recognized our brand from magazine ads, proving that consistent industry marketing makes a lasting impression.

Our Nexus-style cabinet doors were a major draw. Attendees shared how they had tried to replicate the style in-house but found that outsourcing to WalzCraft was the most reliable way to achieve the quality and detail they wanted.

We also featured our new Tinted Natural Finish on Select Grade Red Oak, which impressed visitors looking for a more accessible alternative to White Oak. This finish delivers a similar look while helping customers avoid the rising costs and limited supply of White Oak.

Representing WalzCraft

Our knowledgeable team was on hand to answer questions, share samples, and connect with both new and longtime customers. Across the board, attendees had great things to say about WalzCraft’s product quality, customer service, and reliability.

It was a proud moment for everyone representing WalzCraft, and a great reminder of the strong team we have at our facility in La Crosse, WI.

Missed the show? Check out the AWFS Fair 2025 Recap Video!

Custom Products